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Practical guides on multi-armed bandits, algorithmic testing, and conversion optimization.

Featured

6 min read

Guide

What Is Multi-Armed Bandit Testing?

A practical introduction to multi-armed bandit algorithms for website optimization. Learn how bandits balance exploration and exploitation to maximize conversions without wasting traffic.

March 27, 2026

Guide

Epsilon-Greedy vs Thompson Sampling vs UCB1: Choosing the Right Algorithm

A practical guide to choosing between the three core bandit algorithms. Compare Epsilon-Greedy, Thompson Sampling, and UCB1 on convergence speed, regret, tuning requirements, and real-world suitability.

7 min read
Deep Dive

Understanding Exploration vs Exploitation: The Core Trade-Off

The explore-exploit dilemma is the fundamental challenge in optimization. Learn how bandit algorithms navigate this trade-off through real-world analogies, interactive visualizations, and practical examples.

8 min read
Tutorial

How to Set Up Your First Bandit Experiment in 5 Minutes

A step-by-step tutorial for launching your first multi-armed bandit experiment. From creating an experiment to integrating the SDK and tracking conversions.

6 min read
Strategy

Why Your A/B Tests Keep Failing (And What to Do Instead)

Most A/B tests end inconclusively. Learn the five most common reasons — from insufficient traffic to the peeking problem — and how adaptive algorithms can help.

6 min read
Comparison

Multi-Armed Bandit vs A/B Testing: A Side-by-Side Comparison

Watch a live simulation comparing traditional A/B testing against bandit algorithms. See how adaptive traffic allocation reduces wasted conversions and cumulative regret.

6 min read
Tutorial

Getting Started with Algorithmic Testing in 5 Minutes

A step-by-step tutorial to integrate the Bandit SDK into your application. Install, initialize, get assignments, and track conversions — with copy-paste code examples.

4 min read
Deep Dive

Thompson Sampling Explained: The Bayesian Approach to Optimization

A visual deep-dive into Thompson Sampling — the most effective bandit algorithm for website optimization. Understand Beta distributions, posterior updates, and why Bayesian exploration naturally balances the explore-exploit tradeoff.

7 min read
Strategy

A/B Testing with Low Traffic: Why Bandits Are the Better Choice

Traditional A/B testing requires thousands of visitors to reach significance. Learn why multi-armed bandit algorithms are better suited for low-traffic sites and how to calculate when each approach makes sense.

6 min read
Strategy

Funnel Experiments: Optimizing Every Step of Your Conversion Path

Learn how to run linked experiments across your entire conversion funnel. Optimize landing pages, signups, onboarding, and purchases as a coordinated system instead of isolated tests.

6 min read